What Is a Trust Score?
A Trust Score is EchoDepth's 0–100 composite credibility measure on a communication. It tells you how the communication will land before it is delivered — and exactly where it breaks down.
A Trust Score is a composite 0–100 signal measuring the credibility of a communication or delivery. It combines delivery pattern analysis, vocal signals and linguistic credibility mapping into a single quantified metric that can be tracked across rehearsals and sessions.
What Does the Score Mean?
Trust Scores are calibrated against a validated delivery baseline. The four bands correspond to actionable decisions:
How Is the Trust Score Calculated?
The Trust Score is a composite measure derived from three analysis modalities, combined using a weighted model calibrated across 14 cultural cohorts in 6 countries:
Trust Scores are accompanied by a timestamped Credibility Signal timeline — showing where the score rises and falls across the full communication duration.See all EchoDepth outputs →
How Organisations Use Trust Scores
Real deployment patterns across three of the highest-stakes communication contexts:
A FTSE 250 CFO receives a Trust Score of 67 on rehearsal footage. The Credibility Signal timeline shows a sharp drop at 4:22 during guidance delivery. The team revises delivery at that timestamp. Re-score: 81. The live call receives no analyst challenge on that point.
A sales director runs three demo recordings through EchoDepth. Trust Scores: 58, 71, 84. The pattern reveals that demos with pre-built objection responses score 20+ points higher. Coaching focuses the lower-scoring reps on objection preparation, not presentation skills.
An HR Director tests a change announcement video before organisation-wide distribution. Trust Score: 62. Credibility Signal shows the CEO's delivery losing conviction at the message about redundancies. Revised delivery with a specific script change scores 79. Distribution proceeds with the revised version.
Trust Score — Common Questions
What does a Trust Score of 73 mean?
A score of 73 indicates moderate credibility — the communication is broadly credible but contains identifiable moments where delivery drops. Scores in the 65–79 range typically mean the content is strong but specific delivery elements are undermining it. The Credibility Signal timeline shows exactly where.
How is the Trust Score different from sentiment analysis?
Sentiment analysis reads keywords and classifies them as positive or negative. A Trust Score measures delivery quality — it can detect that the same words, delivered with hesitation or inconsistency, will be received very differently to the same words delivered with conviction. Sentiment analysis cannot see the gap between what is said and how it lands.
How do I improve my Trust Score?
EchoDepth provides specific, timestamped coaching notes with each analysis. Common improvements include: slowing pace at identified hesitation moments, removing upward inflection on guidance statements, and shortening sentences where delivery inconsistency peaks. Targeted rehearsal using EchoDepth feedback typically improves scores by 8–15 points.
Can Trust Scores be tracked over time?
Yes. Ongoing EchoDepth deployments track Trust Score trends across sessions, rehearsals and live communications. Trend data is available via the API and included in pilot programme reporting. Improving Trust Score trajectory is a measurable indicator of coaching effectiveness.
See Your Trust Score
Submit a video, audio file or transcript. EchoDepth returns a Trust Score, Credibility Signal timeline and coaching notes within 5 working days. Free, no commitment.
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