The cost of not measuring the emotional signal
Emotional misread has a commercial cost — in lost deals, failed programmes, bad hires, and market reactions to executive communications. EchoDepth makes that cost measurable before it occurs, not retrospectively.
Five scenarios where emotional signal measurement pays for itself
Each scenario is based on typical enterprise cost structures. The numbers are illustrative — your specific ROI depends on deal size, programme scale and deployment context. We can model the case for your numbers.
Enterprise Sales
Your team is losing 1 in 3 deals at final presentation stage. Average deal value: £250k.
Each lost deal costs £250k in revenue and 6–18 months of pipeline time. At current win rate, 12 lost deals per year = £3M in missed revenue.
EchoDepth detects buyer disengagement signals during demos — allowing reps to adjust in real time and in coaching. A 10% improvement in final-stage win rate on 36 annual opportunities = £900k additional revenue.
Financial Services — Investor Relations
Your CFO's earnings call delivery undermines the guidance section. Market interprets hesitation as management uncertainty.
A 2% share price drop on a £500M market cap company costs £10M in shareholder value. Even a 0.5% improvement in post-call performance, sustained over 4 quarterly calls, is material.
Pre-live analysis of earnings call rehearsal identifies the 12-second credibility gap in guidance delivery. CFO revises delivery. Post-live performance improves measurably.
Change Management
Your transformation programme has stalled 4 months in. Resistance emerged after the all-hands. £2M has been invested. Remediation will cost another £800k.
Direct remediation cost: £800k. Productivity loss during programme disruption: £400k. Reputational cost with the board: unmeasurable. Total measurable cost: £1.2M.
EchoDepth detects resistance signals in the pre-launch all-hands recording — 6 weeks before the programme stalls. Leadership revises the communication. Programme maintains momentum.
HR & Recruitment
You made 6 senior hires at an average cost of £85k each (search fees, onboarding, productivity ramp). 2 didn't work out within 18 months.
Average cost of a failed senior hire: 1.5× annual salary. At £120k salary: £180k per failure. Two failures: £360k in direct costs, plus intangible costs of team disruption and knowledge loss.
EchoDepth generates an Interviewer Consistency Score across panels, reducing unconscious bias in candidate assessment. Improved hire quality at senior level reduces failure rate by 30%.
Defence & Security
Insider threat accounts for 60% of data breaches. Your current stack monitors everything except the human.
Average cost per insider incident: £3.2M (ISACA 2024). Your organisation has experienced 2 incidents in the last 5 years. Projected 5-year exposure: £12.8M.
EchoDepth provides continuous emotional anomaly monitoring — baseline profiling per individual, deviation scoring, SIEM integration. Earlier signal detection enables earlier intervention before incidents occur.
How to build the business case for EchoDepth
Name a lost deal, a stalled programme, a failed hire, or a market event that emotional signal detection would have changed. Put a number on it.
We analyse a piece of content you already have — a recording, transcript, or image — and return a scored EchoDepth report. Free of charge, within 5 working days. This is your evidence that the signal is real in your context.
Pilot programmes start from £15,000. Against the scenario you've identified, what does 1× ROI look like? In most cases, one avoided failure pays for the pilot.
We provide full governance documentation, compliance support and a structured pilot report. Everything you need to present the outcome internally and make the enterprise deployment decision on evidence.
Pricing at a glance
One content analysis. Scored PDF report delivered in 5 working days. No commitment.
4–8 week deployment. Up to 20 analyses. Full governance documentation and pilot report.
Ongoing deployment across one or more use cases. API integration available.
Contact Jonathan directly. We can work through the ROI model for your specific context, provide a sample analysis as evidence, and support you in building the internal approval case.
Email hello@cavefish.co.uk →ROI questions
What is the ROI of EchoDepth?
ROI varies by deployment context. In enterprise sales, a 10% improvement in final-stage win rate typically produces 3–5× first-year ROI. In investor relations, one avoided credibility gap in a single earnings call can justify an annual deployment cost. In change management, earlier resistance detection can save multiples of the EchoDepth cost in avoided remediation. Contact us to model the case for your specific numbers.
How do I build a business case for EchoDepth?
Three steps: (1) identify a specific high-cost failure that earlier signal detection would have changed; (2) get a sample analysis that demonstrates EchoDepth detects the relevant signal in your content; (3) run the pilot numbers against the failure cost. In most cases, one avoided failure pays for the pilot. We support this process at no charge.
What does a pilot cost and how long does it take?
Pilot programmes start from £15,000 for a 4–8 week engagement covering a defined use case. This includes governance documentation, up to 20 analyses, weekly reports and a final pilot report with commercial recommendations.
Can we see ROI from the sample analysis alone?
The sample analysis demonstrates the signal, not the ROI. The ROI case comes from understanding what that signal would have been worth to you if you had had it earlier — a conversation we can have before any commercial commitment.
Start with the evidence, not the commitment
A free sample analysis of your own content is the fastest way to build the internal business case. See what EchoDepth finds in 5 working days.