The EchoDepth Measurement Framework
FACS standard. 44 Action Units. VAD model. 14 cultural cohorts across 6 countries.
Frame-by-Frame Emotion Timeline
EchoDepth analyses every frame of a video recording — generating an emotion timeline that maps what the subject felt, when they felt it, and at what intensity. Outputs include a full emotion score list and a radar chart of emotional distribution.
- ✓Emotion scores per frame (25+ emotions)
- ✓Radar chart of emotional distribution
- ✓Peak emotion moment identification
- ✓Scrubable timeline — click to any second
Emotion Mapped to Every Word
EchoDepth's transcript layer colour-codes every word by the emotional state detected at that moment. This reveals which specific content triggered which emotional response — making it possible to re-engineer communications at the word level.
The transcript layer is available on video analysis sessions and provides the evidential foundation for coaching, editing and communications optimisation.
Built on Validated Science
FACS Standard
The Facial Action Coding System is the gold standard for facial emotional measurement. EchoDepth implements 44 Action Units — significantly more granular than broad expression classification.
VAD Model
Valence-Arousal-Dominance provides three-dimensional emotional state mapping. EchoDepth outputs go beyond positive/negative to provide the full emotional state picture.
Cultural Calibration
Emotional expression is culturally modulated. EchoDepth is calibrated across 14 cohorts in 6 countries — preventing the cultural bias that invalidates many emotional AI outputs.
EchoDepth by the Numbers
All EchoDepth Use Cases
Shareholder Presentation Analysis
Cannot predict investor emotional reaction
Earnings Call Analysis
Emotional signals missed in live delivery
Sales Demo Analysis
Buyer confidence unclear during demos
Discovery Call Analysis
Weak qualification signals in early sales conversations
Airport Screening Analysis
Threat signals missed by existing screening processes
Border Security Analysis
Behavioural risk undetected by document-based processes
Executive Communication Analysis
Low trust in leadership communications
Transformation Messaging Analysis
Change initiatives fail due to undetected resistance
Interview Analysis
Unconscious bias and weak signals in interview assessment
Toxic Behaviour Detection
Hidden culture risks undetected until too late
Campaign Testing
Unclear audience emotional reaction to campaign content
Message Testing
Messaging lacks clarity and emotional resonance
Investor Confidence Scoring
Investor confidence is not measurable before markets move
Board Presentation Analysis
Board decisions lack genuine alignment