Poor Conversion: The Hidden Cost of Unmeasured Emotion
Sales interactions do not convert at expected rates
Solve This Problem →Poor Conversion is one of the most costly and least measured problems in organisational performance. Sales teams lose deals they should win because buyer emotional signals go unread. EchoDepth makes hidden buyer intent visible during discovery, demo and close.
Why Poor Conversion Goes Undetected
Conventional assessment methods — surveys, manager feedback, post-hoc analysis — measure outcomes, not signals. By the time poor conversion is visible, the cost has already landed. EchoDepth measures the emotional signals that precede the problem, not the problem itself.
How EchoDepth Addresses Poor Conversion
EchoDepth analyses facial Action Units in real time to surface the emotional signal patterns associated with poor conversion. This data is objective, repeatable and — critically — available before the problem becomes a crisis.
- ✓ Quantified emotional signal data — not subjective assessment
- ✓ 44 facial Action Units under FACS standard
- ✓ 14 cultural cohorts across 6 countries
- ✓ Real-time and retrospective analysis
- ✓ Structured for HR, leadership and governance reporting
Frequently Asked Questions
What is Poor Conversion in an organisational context?
Sales teams lose deals they should win because buyer emotional signals go unread. EchoDepth makes hidden buyer intent visible during discovery, demo and close.
How does EchoDepth measure Poor Conversion?
EchoDepth analyses 44 facial Action Units under the FACS standard to generate objective emotional signal data. This is calibrated across 14 cultural cohorts and processed via the VAD model to produce a quantified Poor Conversion signal.
Can Poor Conversion be measured before it causes harm?
Yes. EchoDepth is specifically designed for early-signal detection. The emotional patterns that predict poor conversion are measurable before the problem becomes visible through conventional means.
Solve Poor Conversion
Book a demonstration and see how EchoDepth surfaces emotional signals relevant to poor conversion.