Cavefish Insights
Research, analysis and practical guidance on Emotional AI, the FACS standard, and Emotional Decision Intelligence. Written by Jonathan Prescott, Founder & CEO of Cavefish.
Subscribe for new articles →What Is Emotional AI? A Plain-Language Guide for Business Leaders
Emotional AI detects and interprets human emotional states from facial expressions, vocal patterns and behaviour. Here is what it means for enterprise decision-making.
The Facial Action Coding System (FACS): The Science Behind EchoDepth
FACS is the gold-standard framework for measuring facial muscle movements — and the foundation of EchoDepth's 44 Action Unit analysis. A complete explanation for non-scientists.
Why 70% of Transformation Programmes Fail — And What the Emotional Signal Data Shows
Most transformation failures are not strategic. They are emotional. The signals that predict failure are present months before the programme stalls — they just go unmeasured.
The Hidden Variable in Sales: Why Emotional Signal Outperforms MEDDIC
MEDDIC, BANT and SPIN tell you what buyers say. EchoDepth tells you what buyers feel. The gap between the two is where most deals are lost.
Measuring Investor Confidence Before the Market Does
Investor sentiment is typically measured retrospectively — through market movement and analyst notes. EchoDepth makes it measurable in the room, before results day.
Unconscious Bias in Interviews: What Facial Signal Data Reveals
Structured interviews reduce some bias. But the interviewer's emotional response to candidates remains invisible and unaccountable — until you measure it.
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