Measure Real Audience Reaction to Campaigns — Before You Spend the Budget
Campaign Testing — powered by EchoDepth Emotional Decision Intelligence
Campaign Testing uses EchoDepth Emotional Decision Intelligence to solve the problem of Unclear audience emotional reaction to campaign content. By analysing 44 facial Action Units under the FACS standard, EchoDepth generates objective emotional signal data that predicts response before decisions are executed.
The Problem
Unclear audience emotional reaction to campaign content. This is not a knowledge gap — it is a measurement gap. The signals exist. They have always existed. Until now, there was no systematic way to read them.
Why Existing Approaches Fail
Focus groups self-report. Surveys lag. Neither tells you what the audience actually felt when they saw the creative — and that emotional response is what drives behaviour.
The EchoDepth Solution
EchoDepth analyses audience facial emotional responses to campaign content in research or panel settings, generating a frame-by-frame emotional response curve across creative executions.
“A consumer brand tested three campaign executions using EchoDepth. The execution rated highest in survey preference scored lowest on emotional engagement. The highest-engagement creative was launched — and outperformed historical benchmarks by 31%.”
Frequently Asked Questions
How is EchoDepth campaign testing different from biometric research?
EchoDepth uses FACS-standard 44 Action Unit analysis — significantly more granular than broad arousal measures — and includes cultural cohort calibration across 14 cohorts in 6 countries.
Can EchoDepth test digital campaigns?
Yes. EchoDepth analyses audience response to any visual or audiovisual content — social, video, OOH concepts, and interactive formats.
EchoDepth Outputs
Ready to apply EchoDepth to Campaign Testing?
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