Understand Audience Emotional Response Before Launch
Campaign emotion testing analyses real audience emotional response to creative content before the media budget is committed. EchoDepth generates a frame-by-frame Emotional Response Curve on any campaign asset — video, audio, image or text — revealing what audiences actually feel rather than what they say they feel.
Your focus group loved the creative. Nobody changed their behaviour.
Survey and focus group data is self-reported. Participants perform positivity because they know they're being watched — and because agreeing is easier than disagreeing.
The gap between declared preference and actual emotional response is not a minor measurement error. It is a structural feature of self-reported research. EchoDepth closes the gap.
Multi-million pound media decisions are made on research that is structurally inaccurate. The creative that tests best in focus groups does not systematically outperform the one that tests poorly.
Frame-by-frame emotional response is the signal that predicts attention, recall and action — not aggregate sentiment or likeability scores.
Submit finished creative before committing media spend. EchoDepth analyses audience emotional response second-by-second and identifies the moments that generate genuine engagement vs. passive presence.
Test multiple message variants against matched audience panels. Identify which version generates highest emotional engagement on the specific claims that matter to your audience.
Analyse campaign recordings and audience response footage after launch. Understand which creative moments drove the engagement that converted.
Questions
How is this different from traditional pre-testing?
Traditional pre-testing (focus groups, survey, eye tracking) measures declared response, retrospective recall or physical attention. EchoDepth measures real-time involuntary emotional response — the signal that predicts whether the audience will act on what they feel, not just remember what they saw.
What formats can be tested?
Video (TV spots, social, online video), audio (radio, podcast ads), images (print, digital, OOH stills), text (copy variants, headlines, email subject lines). EchoDepth provides multimodal analysis — different modalities produce different output reports but all draw on the same underlying emotional signal platform.
Can we test against competitor creative?
Yes. EchoDepth analysis is agnostic to source. Competitor creative can be tested against the same audience panel to provide direct emotional response comparison.
What sample size is needed?
A minimum of 8–12 participants per audience segment provides statistically meaningful signal. For most pre-launch creative decisions, 15–20 per segment is the recommended range. Contact hello@cavefish.co.uk to discuss your specific research context.
Test your next campaign before the media buy
Submit a cut of your creative. EchoDepth generates a frame-by-frame Emotional Response Curve within 5 working days — before you commit the budget.
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